Duralight as a modern advertising tool

The article considers the concept of duralight lighting, its advantages and disadvantages.

For an effective sale of products and services, firms have long since “invented” a trouble-free method - exposure of customers to light advertising. Until recently, neon signs dominated advertising. But recent decades have gradually changed this situation: spread promotional items from luminous cords, or duralight.

Duralight quickly gained popularity for outdoor advertising stores, contour lighting of bridges, architectural ensembles, and even decorative lighting of residential premises. Often used in the interior decoration of shopping centers, bars, restaurants. It looks very effective in quality Christmas tree decorations for the New Year holidays.

Device

Structurally, duralight is made in the form of a flexible transparent polyvinyl chloride (PVC) cord of rectangular or circular cross section. Miniature light sources are placed inside the cord: incandescent lamps or LEDs. The spacing of the sources varies from 1.25 mm to 27.5 mm, depending on the type and purpose glow cord.

Advantages

In the future, we will only talk about LED duraluminas the most modern product decorative lighting. It has a noticeably higher brightness, durability and low energy consumption, usually equal to about 1.5 W / m.

LED duralight has excellent protection against moisture, ultraviolet radiation. It is resistant to mechanical damage and can operate in a wide temperature range: from minus 30 to plus 60 degrees Celsius.

Varieties

According to the operating modes, several modifications of the duralight are distinguished. The simplest modification provides continuous operation with a fixed brightness - fixing duralight.

If a light-dynamic mode is required with a change in the brightness and (or) color of the cord, a duralight type is used chasing, multi-chasing or chameleon cords. In the latter case, additionally apply special controllers management tri-color RGB LEDs.

Application

Even a simple enumeration of types shows how diverse the possibilities of design decisions in the field of advertising with the use of duralight are. To obtain complex compositions, the cords can be bent at significant angles, cut into segments, or, conversely, joined together using special connecting devices - couplings.

To protect against moisture and electric shock the ends duralight segments sealed with special end caps.

Duralight cord produced and supplied in bays of 100 meters or more. The division into functional segments is not arbitrary, but a multiple of the minimum length, which is usually 1 or 2 meters. Only need to be cut according to the marks printed on the surface of the cord. An attempt to separate in an inappropriate place destroys the duralight segment between the marks.

Comparison with neon

And now a small comparison with the main and traditional rival of duralight - gas-light sources, better known as "neon". Despite its indisputable advantages, such as high brightness and uniformity of illumination, gas light lamps are gradually giving way to outdoor advertising.

The reason for this is the complex equipment for switching on and working gas-light lamps. For their operation, a high-voltage transformer with an output voltage of 10 kV and a sharply falling current-voltage characteristic is required.

The lamps have glass bulbs and require caution during installation and operation.It is impossible to obtain complex figures or inscriptions without the help of glassblowers. Therefore, modern gas-light advertising costs from $ 12 per linear meter, which is 6-10 times more expensive than a duralight cord.

The comparative ease of connection and the variety of types allowed the duralight cord to conquer not only the outdoor advertising sector, but also invade home decoration. A variety of color solutions, the ability to build dynamic display scenarios with a change in brightness are a characteristic feature of duralight.

With the advent of new types superbright LEDs, development of technology of decorative optical fibers, the last drawbacks of duralight will be overcome: discreteness of luminescence and insufficient brightness. And then the neon "jungle" of cities will completely change to duralight.